When trying to make an impression at any type of exhibition, a double decker exhibition stand Europe is a wise option. Not only do such two-level setups help a great deal in utilizing all available floor space, but they also create a large impact. Here’s how to design a double-decker stand which is suitable for use as well as memorable.
Maximize Vertical Space
A double-decker stand lets you use the upper level creatively. Consider using it as:
- A VIP lounge for private discussions
- A quiet meeting area away from the crowd
- A platform for presentations or product demos
Meanwhile, the ground floor can stay open for high-traffic areas such as product display and demo booths, and interactive experiences. Due to this separation, the flow stays smooth and ensures that visitors interact with every part of your stand.
Add Interactive Features
Interaction is key to keeping visitors interested. On a double decker exhibition stand Europe, you can:
- Include touchscreens with product catalogs or videos
- Offer augmented reality demos to bring products to life
- Set up live workshops or small group presentations
Such things leave an impression on your stand and make visitors want to spend longer there.
Plan for Branding and Visibility
In having two levels, branding becomes visible from distance. The top level can be used for badging, banners, or illuminated signage so that visitors can spot your stand from the other side of the hall. Meanwhile, the ground floor has smaller, guiding signs and displays to reinforce your message to visitors.
Some quick tips for branding:
- Keep logos simple and readable
- Highlight key products or services at eye level
- Use consistent colors and messaging across both floors
Double-decker exhibition stands offer unmatched flexibility and presence in crowded events. If you want to make a bold impression and engage visitors effectively, explore creative layouts that combine functionality with standout design. On behalf of Ewa Exhibition, we can help you craft a double decker exhibition stand Europe that truly represents your brand.